Nitori’s Omnichannel Results

It’s often good to zoom out and draw on global best practice examples. One such case study within the furniture sector is Nitori Holdings- who are embracing omni-channel retailing. 70% of customers who make purchases on NITORI-net, their online store, visit Nitori stores beforehand to see the products, touch them, check the quality, and then make their purchase online. The result has been that net sales at existing stores recorded over 10% growth in sales year-on-year. To date, Nitori has 5.4 million app users.

With a McKinsey Insights survey indicating that 30 % of South Africans who responded would be interested in buying furniture online, this could be what sets South African furniture retailers apart in future.

Courtney Barnes

I believe buyer-led value chains are crucial to driving economic development and job creation. Overseeing several industrial clusters, I work with retailers and manufacturers, as well as national, provincial and local governments to power the profitable and sustainable growth within buyer-led value chains. With a background in Economics and business consulting, I have experience in developing national and local industrial development policies, executing large-scale, multi-year supplier development programmes and Quick Response implementation.